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Nancy Mutchmore -317.558.7835
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Tuesday, March 1, 2011

Pricing it right the first time around.


While your home may seem priceless to you, a buyer does not see it in the same light.  You see all the memories had with loved ones; buyers see a blank slate ready to be made their own.
Today’s market is very price driven.  Pricing your home too high in today’s market could severely hurt your chances of selling.  Remember this, a higher list price does not always mean a higher sale price.

Buyers are savvy. Technology allows them to search the local MLS, research the latest trends, and even see how your neighborhood's prices have changed over the last 30 days. They will know if your home is overpriced. It is best to error on the side of too little than too much in this numbers game. If you price your home right, however, you're sure to find a ready and willing buyer.

Consider these points when thinking about selling your home:

The Area: What are homes like yours selling for? Comparables can be found by analyzing nearby that homes have similar square footage, upgrades, and amenities. If a comparable home sold for $150,000, there's little chance you'll find a buyer willing to pay $180,000 for your overpriced home. You always want to be the least expensive home in the neighborhood, when it comes to selling, not the most! Everybody loves a deal.

Don’t be greedy: A well-priced home is sure to get more showings than a home that costs more than the competition. More showings mean more exposure, which ups the chances of you receiving an offer.

How Bad You Need to Sell: This is the real kicker. Some homeowners want to sell, but they don't need to. That means they can wait out a down market, or even wait for the "perfect" buyer. If, however, you find yourself needing to move across town, or across the state, then you will have to be more willing in today's market to compromise. And compromise is all about price when it comes to real estate.

Using my expertise of the Indianapolis market, I can help you determine the best price to list your home at to ensure a sale.  The information I provide you will help you receive the highest sale price in the lowest number of days one the market.


Now that you know what you need to price your home for sale, it is time to get it ready to put on the market.  Next week we will supply you with 10 things to help your home shine.

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